Filmed and edited all social-first content for SEX BRAND across four distinct campaign phases: FCK, Judgement, Repression, and Shame. Delivered over a two-month period. Each phase was driven by its own meanings and beliefs, with the intention of creating content that echoed the tone and approach of modern fashion social advertising, helping to modernise the category through grounded, culturally relevant content designed to engage and resonate.

The work spanned public interactions, Q&As, educational videos, and on-street documentation of brand posters installed throughout Soho, London. Each poster rollout marked the beginning of a new campaign phase. Footage was captured using professional camera equipment alongside Meta smart glasses to create close, intimate POV perspectives.